How to create good text for a company landing page?
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How to create good text for a company landing page?

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A landing page is not a typical sales page where a user can learn about your company and all of its offerings. Rather, it is designed to mobilize the visitor to perform one specific interaction, such as buying a product, starting a subscription, signing up for a newsletter, or leaving their contact information.

Before you start creating a landing page, answer some questions that will help you create this type of content:

  1. What is the purpose of my landing page?

So where should the user “land” after seeing your gripping headline. Is she supposed to start a trial monthly subscription and enter her card information without hesitation, or sign up for a newsletter in exchange for a 10% discount on her first product?

  1. Who are my competitors?

Who do you compete with and how do they succeed? Imitation is the sincerest form of flattery, so if your competitors are doing something that works, get inspired, even though they probably won’t thank you for complimenting them in this way.

  1. Who are my audience?

Create a profile of your ideal customer and think about what they want to hear. The better you get to know him or her, the more you will know about their needs. This imaginary persona can tell you more than you could ever dream of.

Features of a good landing page

  • Order

A landing page should contain only the necessary information that will interest your audience. Don’t overwhelm or scare them away with unnecessary content

  • Simple conversion
Strzałka w prawo
(photo by Nick Fewings, source:

In other words, a clear and easy-to-use website. You need to make it as easy as possible for users to get to your destination. So, if you want them to subscribe to your service, put the word “subscribe” in a central place under the text in a color that stands out from the background. Navigation should be obvious and simple, with no pop-ups or mysterious text. Ideally, the purpose of the page can be fulfilled with a single click

  • Clear message

The call to action should be as short as possible and even… resemble an order. The recipient must have no doubts what further steps are necessary; tell your visitors what you want them to do, preferably in big bold text. Also, don’t forget to mobilize your readers. In the case of kajabi pages changing the button text from “View plans and prices” to “Get started today” increased conversions by 252%!

  • Eye-catching headlines

Most good landing pages use a main headline as the title of the offer and a sub-headline to provide more explanation or suggestions. An example would be

Free e-book with recipes for vegetarians

Discover recipes for delicious and healthy meatless dishes to delight your loved ones!

  • Engaging content

Choose your words carefully and try out the magic ones. If you use the word ‘you’, then your message will become personal to your visitors. If you incorporate the phrase ‘imagine’, your potential customers will be encouraged to visualize your product, reinforcing their need and desire to buy.

  • The customer comes first
Uśmiechnięty sprzedawca
(Photo by Patrick Tomasso, source:

Don’t bore your website visitors by telling too much about yourself. In fact, not many people are interested in the history of your brand and its successes. Instead, tell people what you can do for them to improve their lives.

  • The 8-second rule

It’s important that users can quickly grasp the essence of your offer. It is estimated that you have about 8 seconds to convince them to stay on your site. So the proposition must be quick and compelling

  • Multimedia

Bright, eye-catching images make the website more attractive in the eyes of users. The human brain processes images 60,000 times faster than text. Graphics should be large and high resolution. Consider adding visual cues, for example, to suggest what the customer should do in the next step of exploring the site.

  • Responsiveness
Telefon komórkowy w kobiecych dłoniach
(photo by Priscilla Du Preez, source:

Finally, the absolute must have of recent years: don’t forget that many of your audience will be viewing your site on cell phone screens and other mobile devices. If you take care of them, you can double your conversions. Just that and so much more.

Main article image: photo by Lauren Mancke, source:

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