How to leverage printed materials in your digital content marketing strategy
Content marketing

How to leverage printed materials in your digital content marketing strategy

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In the fast-paced world of digital content marketing, it’s easy to overlook the enduring importance of printed material. Our article brings light on the unrecognized potential of integrating printed material into a contemporary digital content marketing strategy. Merging these two forums can provide your audience with a compelling multi-channel experience, driving engagement, traffic, and potentially boosting conversion rates. Get ready to explore the uncharted territory of multichannel marketing strategies.

Merging the physical and digital domains

Integrated marketing is an increasingly popular approach in modern business environments, combining the reach and immediacy of digital media with the tangibility and impact of print. The aim is to maximise the efficacy of marketing strategies by merging the physical and digital domains. Merging these two spheres effectively paves the way for a smoother user journey, extending the influence of your branding across the boundaries of both worlds.

This multi-channel strategy utilises digital and print media in unison, facilitating a broad reach across varied customer demographics and preferences. Blending these two forms successfully can lead to a more seamless customer experience, strengthening the overall brand presence and prevailing in the dynamic market landscape. In totality, the convergence of digital and print media fuels a highly effective integrated marketing venture.

Understanding the role of printed materials in digital marketing

Despite the surge in digital marketing, the relevance and value of printed materials remain significant in developing a balanced marketing strategy. According to recent studies, consumers trust printed materials 34% more than digital when making purchase decisions. Notably, print holds a tactile experience that digital platforms can’t contend with, providing an instant reassurance of quality.

Moreover, integrating printed materials into digital strategies can boost brand visibility and credibility, reaching a broader audience. For instance, QR codes on printed brochures can direct customers to online platforms, meshing the physical and digital realms seamlessly. As we navigate into a digital age, businesses must leverage the intrinsic value of printed materials within their digital marketing platforms, fostering a synergy that can drive significant marketing success.

Tactical ways to incorporate printed materials into a digital marketing strategy

One of the key incorporation techniques to seamlessly blend printed materials into a digital marketing strategy involves the innovative use of QR codes and personalised URLs. Rather than consigning printed materials to one-off, disconnected reading experiences, you can infuse them with digital interactivity.

  • QR codes: These can be embedded on physical materials, and when scanned, direct users to your digital platform, thereby fostering an interactive user experience.
  • Personalised URLs: These can be customised for individual users or campaigns, printed on materials and used as an effective tracking tool for driving online traffic.
  • Augmented Reality: Encourage customers to engage with your printed materials using an AR app. Once scanned, they can unlock digital content that enhances their experience, encouraging extended engagement with your brand.
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