Running an online shop? SEO audit is all you need!

You need about 5 min. to read this article.

In today’s increasingly competitive marketplace, it’s important to get your business off on the right foot when it comes to search engine optimization. An audit will help you assess how well your website’s content and structure are optimized for both search engines and customers, so you can focus on improving the areas that are holding you back and make sure that your business gets noticed. Here are five reasons why you need a WooCommerce SEO audit.

Shopping plugin from WordPress

WooCommerce is a WordPress plugin that allows you to turn your WordPress website into an online store. It’s one of the most popular e-commerce platforms on the web, and it’s used by businesses of all sizes. There are many benefits to using WooCommerce as your online store platform, but this comes with risks as well. If you don’t properly optimize your site for search engines, then Google may not rank it highly in search results. 

Understanding your customers

In order to make sure your WooCommerce site is successful, you need to understand your customers and what they want. An audit can help you figure out what keywords they are using to find your site, and how you can improve your ranking in search results. Additionally, it can help you identify any technical issues that may be holding your site back from its full potential. Once these have been identified, you can start making changes accordingly.

Did you know that almost 70% of shopping carts are abandoned? You know perfectly well what it means – customer loss and profit loss. What is the reason for this? The answer is very simple: a bad or not optimized website at all and not following the trends in e-commerce. Today it is easy to find another website that will meet our expectations, just a few clicks. That is why an audit is so important because it informs you about the state of preservation of your website.

Competitor analysis

A big part of any audit is understanding who your competition is and what they’re doing to rank ahead of you. This analysis will help you determine where you stand in relation to your competition and what areas need improvement.

First, analyze your competitors with Ahrefs and see what keywords they are ranking for that you aren’t yet targeting on the first page of Google. Second, use those keywords as targets for building links that link back to your site or product pages with keyword-rich anchor text. Third, check out their social media profiles.

Site architecture

A well-organized website is essential. That means having a clear hierarchy, using breadcrumbs, and providing internal links. A good WooCommerce site will also have product categories and tags to help users find what they’re looking for.

They’ll want category pages with an attractive grid layout that features thumbnail images. Tags should be shown prominently on each product page in the same format as the other posts on the blog. Categories should be listed at the top of the homepage or shop page. Ideally, all of these items would show up on one single landing page called Home. If this isn’t possible, then use pagination to limit how many results are shown per screen. Products need meta descriptions and alt text so they rank well in Google image search results.

On-site UX elements

A great on-site user experience is essential for any website, but it’s especially important for e-commerce sites. After all, if potential customers can’t find what they’re looking for or have a hard time checking out, they’re not likely to make a purchase. The UX audit includes identifying usability issues and correcting them. By making small adjustments to the design of your site, you can increase conversion rates and improve customer satisfaction.

Off-site elements 

A good audit will help you understand how search engines work and what they look for when ranking websites. This knowledge can be used to improve your website so it gets better visibility in search results.  It’s also important because as you grow, so does the need for an off-site strategy. Backlinks are links on other websites that point back to your site, and Google values them highly when it comes to deciding which sites rank higher in its SERPs. It’s critical that you get high quality links from authoritative sites.

Who should perform an SEO audit?

Any business that wants to ensure their website is visible in search engine results pages should consider an  audit. An agency that specializes in WooCommerce can help identify any areas where your site may be falling short and offer recommendations for improvement. 

SEO in Cardiff, with expert knowledge of WordPress, will perform an audit to make sure you’re meeting modern standards. The firm provides valuable recommendations for how you can improve your campaign with changes like implementing schema markup on key products, updating meta descriptions, and updating sitemaps. If these elements aren’t included on your current e-commerce site, then make it a priority!

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