Let’s shine in your city! What is local SEO and why you should care?
SEO and online marketing

Let’s shine in your city! What is local SEO and why you should care?

It takes approx. 5 minutes to read this article

In today’s online environment, it’s important to have a strong local presence to stay competitive with both your competitors and the big search engines. If you don’t, your business could suffer by losing traffic from online search and potentially losing money as well by missing out on potential customers who are just outside of your area or state. Here are five simple but effective local strategies you can implement today.

Introduction to local optimization and positioning 

Local SEO is the process of optimizing your online presence to attract more business from local customers. It’s a great way to increase visibility for your business, especially if you’re a small business or new to the area. 

97% of consumers go online to find local businesses. Of those, 84% use search engines like Google, and nearly 60% of searchers won’t go past the first page of results. In other words, if your business isn’t ranking high in local search results, you’re missing out on a lot of potential customers. It is worth intensifying local activities by working with local SEO company that knows the same area as you.

1) Build your website using the right keywords

One of the most important aspects of your strategy is using the right keywords on your website. Identify what potential customers in your area are searching for and make sure those keywords are prominent on your site. Try to use them in the page titles, headings, and throughout the content. 

Remember that the keywords you choose must match your search intent. What is the user looking for? What are his interests, problems and needs? SEO in this case is associated with psychology and marketing. Knowing the answers to these questions, we have the opportunity to better match the intentions of the recipients, and thus generate traffic on our website and influence conversion and interactions. Use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer to find popular, relevant keywords for your business.

2) Claim your business on Google My Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including search and maps. By verifying and editing your business information, you can help customers find you, contact you, and learn more about your business.

Make sure all your information is up-to-date and accurate, add photos and videos, encourage reviews, and stay active on Google+. The more you update your GMB listing, the better off you will be in the long run. Use a descriptive and accurate title and description for both your GMB profile. Make sure that your business location and business hours are up to date and include all relevant information, such as a physical address, phone number, email address, a website link and photos of your storefront or office. Be sure to verify that all of these details are correct because it helps Google connect your listing with information about your business.

3) Map your business location on Google Maps

Google Maps is a web mapping service developed by Google. It offers satellite imagery, street maps, 360° panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, bicycle and public transportation. If you want to improve your local strategy, one of the first things you can do is map your business location on Google Maps. This will help potential customers find your business more easily, and it can also help you rank higher in search results. Place a marker for your business by clicking “Add” at the bottom of the page or entering a street address. 

4) Use social media and publish local events

One of the best ways to get started is to make sure you’re using social media to its full potential. That means not only creating profiles for your business on all the major platforms (Facebook, Twitter, Instagram, etc.), but also actively publishing content and engaging with your audience. Make sure that you publish events happening at your location, or promote anything else that’s happening in the local area – it’ll give people an idea of what’s going on and they might come out!

5) Create a blog

The blog has enjoyed uninterrupted popularity since its inception. It is therefore worth enriching your website or company website with additional content that will increase the interest in your offer.  Here you can publish interesting materials, tell your story, and inform about news – whatever you want. Thanks to this, you will not clutter the official website. But you will also have a blog where customers can easily find information they are looking for. Even if someone wants more detailed information on a particular topic, they do not have to search on the Internet anymore: it’s all on your blog!

Wrapping up

If you’re not already doing local SEO for your business, now is the time to start. These five strategies are simple to implement but can make a big impact on your visibility in search engine results pages. Plus, they’re all free – so you have nothing to lose by giving them a try. Search engines have changed dramatically over the past few years and understanding how this impacts your website should be high on every company’s priority list. So what are you waiting for? Start optimizing your site today! You can work with a local SEO agency that can help you with all of these things (check this out https://www.icea-group.nz/seo-meath/). 

Main photo:Firmbee/pixabay.com

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