In the age of pandemics, copywriting has become a very attractive profession due to the fact that it can be done 100% remotely. Not everyone knows that the popular “copywriting” is not only articles, blogs or texts for the website, but also advertising slogans, slogans and even company names. How to start working with copywriting? And can everyone become a copywriter?
Copywriter’s work is not only the popular text writing. Copywriters very often are responsible for entire advertising campaigns, or at least their direction. Copywriter must have not only a light pen, but also know the formats that function in the world of advertising, such as:
Copywriter should know the basics of sales psychology and sociology, an important part of the job is also to follow trends in marketing.
Copywriting consists in creating content that is to meet specific business objectives of the client. The creation of such a text should consist of five stages:
When looking for an idea for a text, there are several rules to follow:
To choose the right keywords, it is worth using helpful tools. There really is a lot to choose from, also in terms of free programs
Planning your text structure is the intermediate step between keyword research and writing. When planning your text structure, determine the number and type of headings (H2 to H6) to direct the reader from the general to the specific.
You have a plan, so you can sit down to write proper. The first necessary step will be research, i.e. searching for information on a specific topic. To be useful for the Internet user, the text must be substantive. Some industries, such as law or medicine, also require a bibliography and indication of specific sources
The next step is to put your knowledge on paper. It is worth sticking to a few basic rules
Optimizing your content for SEO increases the visibility of your text in Google search. SEO optimization involves the use of:
Many people think that it is enough to have the ability to type on the keyboard, however, not everyone has predisposition to become a copywriter. What will be useful to start? You must first of all:
Ideally, a copywriter should have a light pen, but not everyone has to be a second Mickiewicz and a word virtuoso. The most important thing is responsibility and a serious approach to work.
Main photo of the article: Photo by Markus Winkler, source: unsplash.com