Many people think that copywriting and content writing are synonyms. Meanwhile, both concepts are different, although of course they have many common features. What is copywriting, and what is content writing, and how can you recognize them?
Under the term copywriting we understand writing texts that are supposed to be helpful in terms of convincing the recipient to purchase a product or service. Copywriters deal with writing texts such as:
Texts written by a copywriter should respond to modern needs of Internet users (in case of texts posted online) or consumers. They should necessarily include a CTA element, which will increase the likelihood of evoking the desired purchase reaction in the recipient. The main goals of such activities may be
The concept of content writing is not yet very popular in the Polish marketing industry. Its characteristic feature is the length of the statement, and the main task of the content writer is to create non-sales content that inspires trust in a potential customer of the company and establishing a relationship with him. Content writer deals with writing content such as:
Texts created by a content writer contribute to:
Content writer creates substantive, longer content with a low sales character. Copywriter, on the other hand, creates sales content using benefit language. Copywriting and content writing activities most often complement each other, improving the position of the website in search engine and increasing the interest of the target audience.
Main article photo: Photo by Olya Kobruseva, source: pexels.com
