Copywriting vs content writing. Are they the same thing?
Content marketing

Copywriting vs content writing. Are they the same thing?

It takes approx. 2 minutes to read this article

Many people think that copywriting and content writing are synonyms. Meanwhile, both concepts are different, although of course they have many common features. What is copywriting, and what is content writing, and how can you recognize them?

A few words about copywriting

Under the term copywriting we understand writing texts that are supposed to be helpful in terms of convincing the recipient to purchase a product or service. Copywriters deal with writing texts such as:

  • product descriptions,
  • preclassified texts,
  • back-up texts,
  • content for websites,
  • landing page content,
  • banner advertising content,
  • sales e-mails,
  • ad scripts.
Kobieta z torbami zakupowymi
(Photo: Porapak Apichodilok, source: pexels.com)

Texts written by a copywriter should respond to modern needs of Internet users (in case of texts posted online) or consumers. They should necessarily include a CTA element, which will increase the likelihood of evoking the desired purchase reaction in the recipient. The main goals of such activities may be

  • increasing the visibility of the company in Google,
  • increasing conversions on the website,
  • effective sales.

A few words about content writing

The concept of content writing is not yet very popular in the Polish marketing industry. Its characteristic feature is the length of the statement, and the main task of the content writer is to create non-sales content that inspires trust in a potential customer of the company and establishing a relationship with him. Content writer deals with writing content such as:

  • blogs,
  • how-to guides,
  • white papers,
  • infographics,
  • industry news,
  • e-books.
Dwie osoby podają sobie dłoń
(Photo: Savvas Stavrinos, source: pexels.com)

Texts created by a content writer contribute to:

  • increase traffic to the site, by offering added value,
  • increasing the position of the website in search results,
  • building trust among the audience

Summary

Content writer creates substantive, longer content with a low sales character. Copywriter, on the other hand, creates sales content using benefit language. Copywriting and content writing activities most often complement each other, improving the position of the website in search engine and increasing the interest of the target audience.

Main article photo: Photo by Olya Kobruseva, source: pexels.com

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