Unqualitative and error-laden texts damage the image of a brand or blogger, can lead to loss of subscribers and followers, as well as loss of position in organic search results. To prevent this from happening, carefully check your text before publishing or giving it to a client. Here are the 5 most important points to help you bring any text to perfection.
Start by checking that you have included in the text all the requirements and wishes of the client, as well as the technical parameters that algorithms take into account. At this stage, take into account:
Make sure the content includes the client’s indicated headings, information, and CTA phrases. Also make sure the language is consistent with the image of the brand you are writing for.
The next important step is formatting. Before you send your text to a client or for publication, you need to structure it. This will make it easier for readers to receive it. What you need to check:
In terms of structure, on the other hand, it’s a good idea to make the text clear and readable by dividing it into smaller paragraphs, adding bulleted and numbered lists and tables. It is also good to shorten longer and more complicated sentences.
Proceed to check the content. Check facts, catch inconsistencies, ask additional clarifying questions if something raises your concerns. Put the text aside and check it in a few hours or the next day – a fresh perspective is most important in editing.
When proofreading at this stage, pay particular attention to the following points:
Also take care of the lead, which quickly, clearly and without unnecessary dragging leads to the main topic of the text.
Now proceed to study each sentence and word. Make sure you use correct grammatical forms, tenses and sentence construction. It’s also important to check that all words, especially terms, are used with the correct meaning. Discard incomprehensible figurations, clogging words, linguistic calques and errors taken from colloquial language from the content. Also take care of linguistic richness, but don’t force yourself with fancy phrases that readers may not understand.
Spelling and grammatical errors in the content are immediately apparent. A structured and usable text with errors and numerous typos calls into question the professionalism of the entire site, so be extra careful at this stage of proofreading. The task can be made easier for you by the LanguageTool service, as well as autocorrect in Google Docs.
main photo: unsplash.com/Avel Chuklanov