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How to write
19 October 2021
Naming, or an unusual copywriting challenge
How do you make up words? And are there ways to do it? Here is our short article.
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How to write
3 May 2021
Very bad copywriting. What texts should never be created?
What is bad copywriting? There is no single recipe for it, but as a warning we present a few examples.
Designer's corner
15 September 2021
How do you design a book cover to increase sales?
The cover is a very important factor that determines the sale of a book. We present advice on what to pay attention to during the process of its design
How to write
31 December 2020
Fraud in disguise. What is clickbait?
A few words about clickbait, i.e. how not to become another minnow in the Internet ocean and how not to lose customers' trust
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